We are now in the digital era. Marketers have discovered the power of online marketing. Everyone is now taking his business on the online front. But, the big question that is always nagging many is how to perform SEO to succeed on the online platform.
It`s not a wonder that the term “SEO” has a massive online search. But what does the affiliate SEO even mean?
Search Engine Optimization is the technique of optimizing your website/content so that it can be shown as a top result for any keyword that targeted.SEO is extremely lucrative as search engines get tons of traffic every day from people searching content on the online platform. And if you happen to optimize your content, you can expect a flood of traffic and sales.
Sure, you can get tons of traffic from social networks and other places too. However, with proper SEO, you`re putting your content right in front of their eyes the moment they are looking to buy. Whereas they might come across a link on Facebook, they might think, well, it`s interesting, I`ll check it out. But there`s a far much less chance they`re going to buy.
This is the reason that SEO is so much powerful and profitable. With over 2 million blog sites published every day, it makes it somewhat hard to stand out.
Although search engines such as Google, Bing, and Yahoo guard the ranking algorithms tight and make SEO sounds too technical, having some knowledge of SEO will enable you to perform and optimize your content. Here a beginner affiliate marketing SEO tips. These can either use on your website or your client SEO
1) On-page SEO
On-page SEO refers to all the factors that search engines look at your page you`re trying to optimize such as page structure, content, and headlines.
Some of the major factors include:
You`ve probably heard that content is king. When you type a given keyword, search engines strive to present you with the best possible experience and content that they think will satisfy you. As such, your number one rule as an affiliate marketer will always provide excellent content.
In the affiliate world, great content refers to the writing of quality content and performing an excellent job on keyword research. Talking about keywords, while you should, of course, use your keyword throughout your content, keyword stuffing is a no-go zone. Today, keywords are more about semantics. Search engines have become so good at getting the keywords the searchers use.
Other factors that make a perfect and superb affiliate content is offering fresh content by updating your site regularly. Finally, the provision of direct answers has proven to be effective. This takes us back to the keyword research. Try to look for low competition long-tail keywords with high traffic monthly volumes that answer a given question.
When done right, it allows search engines to recognize what your site is all about. For example, you can place a single title tag on your affiliate blog to make it clear to Google. Additionally, your affiliate blog meta descriptions should have targeted keywords in place.
This is the final, but also an important aspect. A well-optimized page-layout of an affiliate blog is mobile-friendly, has high loading speed and easy to crawl.
Using images within your content is a great way to make your site more visually appealing and snap up boring parts of the text. You can utilize these images to help enhance your site SEO.
All your uploaded images have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching for Google Images.
You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.
Accelerated Mobile Pages (AMP)
AMP is not a ranking factor, but AMP affects clicks, impressions, and user experience, which in turn affects SEO. Google is currently holding the News Carousel above-the-fold on mobile, therefore, pushing down organic search results. So, if you’re not on the AMP bandwagon, then you’re most probably going to see a drop in clicks, impressions, and user engagement. You can check Our Previous article on the comparison of instant articles and Amp.
2) Off-page SEO
These refer to the external variables that are not exclusively in your hands. The variables depend on other affiliate blogs, social sites, and other websites in your domain. The two main variables in off-page SEO are links and the number of shares. If you`re an owner of affiliate website SEO then don’t just sit there and wait for sites to link to you. You need to take the initiative and ask for them.
Providing testimonials-Link round ups-Link Reclamation Why You Should Invest in SEO
Performing proper SEO allows you to reap many benefits and gives you a competitive edge over your rivals.
Below are some of the ideas why you should invest in SEO in your affiliate marketing campaign
- Traffic is completely free you don`t have to cough any dime
- If done right, you can get highly targeted traffic and reach out to people who are interested or searching for your content
- If you get more traffic from search engines, you can perform a lot more including monetizing your blog
Create a forum/online talk board of your own and start a discussion or share questions with your friends and other bloggers. You can also post/reply to a thread in other service-related pre-existing forums that provide links in your signature.
Link to internal pages within your site wheresoever necessary. That increases your internal link popularity, best known which is another major part of Google Page Rank absorbent-known example of encouraging internal linking is Wikipedia. Also, try to get a content link from websites/blogs that are linked to your site theme. Try getting a link from within their site content practicing a targeted keyword as anchor text (much like Wikipedia does).
Which other off-page SEO and On-Page SEO best practices do you think are important for improving organic search rankings for affiliate blogs?