LinkedIn is a social network designed to help people build and manage professional connections and find job opportunities. One of its useful features is the ability to create a company page. This allows businesses to promote their products, services, and job openings.
Create a Company Page on LinkedIn
To create a company page on LinkedIn, follow these simple steps or you can watch the Video Below:
1. Log in to your LinkedIn account on a computer (as creating a page is impossible on mobile devices).
2. Go to the “Work” dropdown menu at the top of the page and select “Create a Company Page.”
3. Choose the type of page you want to create (Small business, Medium to large business, Showcase page).
4. Enter your company details, including name, industry, and size.
5. Add a logo and cover image to appeal to your page visually.
6. Provide a concise and compelling description of your company and its offerings.
7. Fill in all the necessary information, such as website links, contact details, and location.
8. Review and edit the page to ensure it represents your company accurately.
9. Finally, click “Create page,” and your LinkedIn company page will run!
By following these steps, you can easily create a professional company page on LinkedIn to showcase your business and connect with potential clients, customers, and employees.
Some Benefits of LinkedIn Company Page:
1. Company Showcase Pages: If your business has multiple brands, products, or services, you can create a showcase under your main company page. Showcase pages allow you to highlight specific offerings and tailor content to different target audiences.
2. Analytics and Insights: LinkedIn provides valuable analytics and insights once your company page is running. You can track the performance of your page, understand your followers’ demographics, and see engagement metrics for your posts.
3. Employee Advocacy: Encourage your employees to follow and share content from your company page. Employee advocacy can help increase the reach of your posts and strengthen your brand’s credibility.
4. Sponsored Content: LinkedIn offers advertising options to promote your company page and reach a wider audience. Sponsored content allows you to boost specific posts and target your ideal customers based on demographics, job titles, and more.
5. Groups and Interactions: Engage with your audience by participating in LinkedIn groups related to your industry. Respond to comments and messages promptly to foster meaningful interactions with potential clients or customers.
Can I create a company page on the LinkedIn mobile app?
Currently, you can only create a company page on the LinkedIn website using a computer. However, you can manage and post updates on your company page using the LinkedIn mobile app once it’s created.
Do I need a LinkedIn personal profile to create a company page?
You must have a personal LinkedIn profile with your real name and accurate information before creating a company page.
Are there any fees to create a LinkedIn company page?
Creating a basic LinkedIn company page is free. However, LinkedIn offers additional premium features and advertising options that may come with associated costs.
Can I edit my company page after it’s created?
Yes, you can easily edit your company page anytime. You can update the company information, logo, cover image, and page content.
How do I invite others to follow my company page?
You can invite your LinkedIn connections to follow your company page by sending them a direct invitation. Additionally, you can share the link to your company page in your posts and emails to encourage others to follow.
Can I schedule posts in advance on my company page?
Currently, LinkedIn’s native interface does not allow scheduling posts in advance. However, you can use third-party social media management tools that support LinkedIn to schedule your posts.