The Chromium team is working on an upcoming feature that could enhance the privacy of Google Chrome users. This feature aims to shield users’ IP addresses from third-party trackers.
Developers have named this new feature “IP Protection.” It essentially conceals the user’s current IP address behind a proxy server. As a result, when a destination webpage attempts to identify the user’s original address, it will only detect the proxy server’s IP instead.
While this technology isn’t groundbreaking, as VPN tools already use proxies to hide IP addresses, the key distinction lies in having a built-in browser feature for easier control against trackers.
Initially, users will have the option to enable or disable this tool within the browser. There isn’t a confirmed release date for this feature yet, but it is expected to undergo testing in phases before becoming available to the general public.
The tool can help against trackers.
An IP address protection option is Google’s latest move to combat the influence of third-party trackers, which often intercept a significant amount of user data. In addition, Google has recently introduced certain APIs as part of the Privacy Sandbox initiative, aiming to phase out cookies in its browser by 2024.
The Privacy Sandbox initiative offers several benefits over the existing model. It allows for grouping users based on their browsing preferences, moving away from individual analysis. It also gives users greater control over their access permissions, enhancing their online privacy.