Google updates its algorithm after every interval of a month with a minor change, which affects search results in different ways; website ranking goes down while some go up. To compete with Google SEO algorithm updates, it’s necessary to have the best free SEO audit tool and free website analysis tools, which will help you track how to boost your SEO, help you get an SEO audit report, and make an SEO audit checklist.
In this article, I’ll list the best free SEO and website analysis tools to save you the time and hassle of contacting marketing agencies. Most of these tools are free, and some have premium versions. With these tools, you don’t have to spend much on advertising and getting organic traffic.
Some of these plugins provide the Google Search engine optimization analysis, which gives you a detailed explanation of what changes are needed on your website.
Best SEO Audit Tools And Website Analyzers
1. Open Site Explorer
Open Site Explorer is one of the tools Moz provides. This comes with the free version with usage limitations. This lets you research your competitor’s backlinks, helps you to find link-building opportunities and discover damaged links with Open Site Explorer.
2. Ahrefs
Ahrefs is a paid website with tons of SEO audit tools that allow you to analyze your competitors’ keywords for which they rank in organic search results and how much traffic this brings them. Which website is linking to them, and what is the quality of the backlink? Also, have features like:
Find top content– you’ll get a list of the most popular articles based on the keywords you have entered.
- Analyze outgoing links
- Research pages
- Keyword Research
- Backlinks
3. SEMrush
SEMrush is similar to Ahrefs SEO marketing tool. However, it has a free version with limited usage, which can be used by the new website owners who are not planning to spend money on SEO marketing. It has more tools than Ahrefs.
Features:
- Organic Research
- Advertising Research
- Display Advertising
- Video Advertising
- ResearchProduct Listing
- AdsKeyword
- Domain Comparisons
- Site audit, Reports, and more.
4. Similar Web
SimilarWeb is a digital market intelligence company that lets you analyze the traffic of any website and monitor the statistics & market share of any website or app. With Similar Web, the data-driven marketing strategies and drive advertising budgets can be Creat
5. Google Analytics
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It can also be integrated with other Google products, such as AdWords, Public Data Explorer, and Web
6. Google Keyword Planner
Keyword Planner: find new keyword ideas for your blog relevant to your product, service, and target. It will show you search data such as search volume and monthly searches for these keywords so you can decide whether to add them to your blog or Adwords campaigns.
7. Browseo
Browseo lets you browse your website as search engines see your website.IT can identify issues regarding SEO with your site and competitors’ sites.
8.GTmetrix
Use GTmetrix to analyze your website speed performance. You can diagnose opportunities for improvement.
Free Features:
- Analyze your page with Google PageSpeed
- Get your page’s Page Load Time, Total Page Size, and Total # of Requests
- See your page’s performance relative to the average of all sites analyzed on GTmetrix.
- Test your page from multiple regions.
9. Pingdom Website Speed Test
This tool is similar to Gtmetrix, Pingdom Website Speed Test analyzes the load speed of your websites and learn how to make them faster.
Free Features:
- Examine all parts of a web page
- Performance grade and tips
- Trace your performance history
- Test from multiple locations
10. Google PageSpeed Insight
Google PageSpeed Insights is a free online tool that evaluates your website’s performance, focusing on how quickly your web pages load. It provides valuable insights and suggestions for improvement, enabling you to enhance user experience, boost search engine rankings, and increase conversion rates.
The tool assesses your website based on several key factors, including:
- Loading Time: The duration it takes for your pages to load fully.
- Server Response Time: How quickly your server responds to user requests.
- Render-Blocking Resources: Elements that delay the display of your page’s content.
- Browser Caching: Whether your website effectively utilizes browser caching.
- Image Optimization: The extent to which your images are compressed and properly formatted.
Google PageSpeed Insights generates detailed reports with actionable recommendations, such as optimizing images, minifying CSS and JavaScript files, enabling compression, and reducing the number of HTTP requests. Implementing these suggestions can significantly enhance your website’s performance and create a more user-friendly experience.
11. Structured Data Testing Tool
The Structured Data Testing Tool is a free online resource from Google designed to help you validate the structured data markup on your website. Structured data refers to a specific format you can incorporate into your HTML code, providing search engines extra context about your content. This additional information helps search engines better understand your content and can enhance its appearance in rich results, such as star ratings, product carousels, or event details.
With this tool, you can enter a URL or paste your HTML code to check for structured data errors. It generates a detailed report highlighting issues or warnings and offers suggestions for improvement, ensuring your structured data is valid and effective. Utilizing this tool can boost your website’s visibility in search results and enhance the overall user experience.
12. Google Trends
Google Trends is a free online tool that analyzes the popularity of search queries on Google Search. It visually represents how search interest for specific topics or keywords has changed over time. This data can be used for various purposes, including:
