Alongside its new headset announcement, Samsung offered a first look at its upcoming Android XR-powered glasses, signalling a deeper commitment to extended reality (XR) and wearable technology. The company says these new glasses are being designed to seamlessly integrate with the Android XR ecosystem, balancing advanced features, style, and everyday practicality.
According to Samsung, the goal is to create devices that combine discovery, productivity, and entertainment in one connected experience — “bringing boundary-free discovery, work, and play into daily life.”
Expanding Partnerships with Google, Warby Parker, and Gentle Monster
The initiative builds on Google’s earlier announcement at I/O 2025, where it revealed collaborations with Warby Parker and Gentle Monster to develop stylish, tech-enabled eyewear. Now, Samsung is officially joining that effort:
- Warby Parker collaboration: Samsung and Google are working with the popular eyewear brand known for merging technology with design and customer experience.
- Gentle Monster partnership: The fashion-forward Korean brand will contribute its design expertise, helping Samsung craft AI-integrated glasses that balance aesthetics with innovation.
Together, these collaborations aim to create fashionable smart glasses that can connect effortlessly to the Android XR platform while maintaining a stylish, wearable look.
From Platform to Products
Back in May, Google and Samsung said they were building a software and reference hardware platform to enable developers to create new XR devices. With the latest announcement, that vision is becoming clearer — developers will begin building for the platform later this year, as Samsung explores multiple XR form factors, including glasses.
What the Teaser Revealed
At the end of today’s launch event, Samsung showed a short, stylised teaser labelled “Dramatised to show future visibility only.” It briefly displayed sleek eyewear frames — notably without visible displays or camera modules.
This suggests Samsung’s first-generation glasses could focus on audio and contextual assistance, featuring microphones, speakers, and cameras, but possibly without an in-lens display at launch. Google has previously demonstrated how such glasses could handle real-time translation, navigation guidance, messaging, and voice-based AI interactions.
While Samsung didn’t share release details, today’s teaser indicates that its Android XR ecosystem is expanding beyond headsets into wearable, AI-enhanced eyewear. These upcoming glasses could serve as the first step toward mainstream augmented reality experiences that blend fashion, function, and intelligence — all powered by Google’s XR platform.
