OpenAI announced on Wednesday the launch of Frontier, a new enterprise-focused platform designed to help organisations create and deploy artificial intelligence agents that can operate as day-to-day collaborators within companies.
According to OpenAI, Frontier allows businesses to build AI assistants that function more like digital co-workers than traditional chatbots. These agents are designed to understand how organizations operate internally, enabling them to work directly within existing systems such as customer relationship management platforms, internal communication tools, and other enterprise software.
In a statement, OpenAI said the agents can operate within a shared business context, giving them awareness of how information moves through an organisation, where decisions are made, and which outcomes matter most.
The company described this as creating a “semantic layer” that AI agents can reference to communicate and act more effectively across teams and workflows.
Handling complex tasks and learning over time
OpenAI says agents built with Frontier are capable of advanced reasoning based on company-provided data. These agents can process large volumes of information, work with complex files, and execute code to complete multifaceted tasks that would typically require human involvement.
As the agents interact with workflows, they generate memory records that capture past actions and decisions. These records allow the system to adapt over time, turning previous interactions into new operational context and improving performance through continuous learning.
Human oversight remains part of the process. Managers can evaluate agent performance and provide feedback, which OpenAI says feeds back into ongoing improvements and refinement of each agent’s behaviour.
Guardrails and enterprise controls
Security and governance are central to Frontier’s design. OpenAI emphasised that each AI agent operates with a distinct identity and within strict boundaries defined by the organisation. This structure is intended to prevent agents from exceeding their authorized scope, particularly in environments that handle sensitive or regulated data.
“This enables safe use in sensitive and regulated environments,” the company said, adding that governance and security controls are built in so teams can scale AI usage without losing operational oversight.
Limited rollout to start
Frontier is not broadly available at launch. OpenAI said the platform is initially being rolled out to a select group of enterprise customers, including Oracle, HP, and Uber.
The company noted that it plans to expand access in the coming months, though it has not yet shared details on pricing, usage limits, or a timeline for wider availability.
