Microsoft is taking its AI ambitions even further with the launch of Bing Video Creator—a new tool that can generate videos directly from text input. Powered by OpenAI’s Sora model, this early-stage technology is now available in beta and could mark a turning point in how people approach video creation.
Though it’s still in development, Bing Video Creator opens the door to quick, AI-assisted video production, making it easier for users, whether professionals or hobbyists, to bring ideas to life without needing complex editing tools or production experience.
By integrating this feature into the Bing ecosystem, Microsoft continues to embed AI across its services, positioning itself at the forefront of the next wave of content creation.
What is Bing Video Creator, and how does it work?
Microsoft has taken its AI tools a step further with the launch of Bing Video Creator, a new platform that allows users to create short videos simply by describing them in text. Building on the foundation of Bing Image Creator, this tool shifts from static visuals to dynamic clips, marking a new phase in accessible content creation.
How It Works
With Bing Video Creator, users can input a short description, specifying elements like characters, backgrounds, style, and overall theme. From there, the tool uses AI to generate a video that matches the input.
Right now, the tool is still in beta and comes with a few constraints:
- Aspect ratio: 9:16 (vertical format)
- Resolution: 480p
- Length: Up to 5 seconds
- Processing time: May take several hours
How It Compares to Sora
The engine behind this tool is powered by OpenAI’s Sora model, which in its native form offers more flexibility. With Sora, users can select different formats (like 16:9 or 1:1), higher resolutions (up to 1080p), and longer durations (up to 20 seconds). However, access to Sora is currently limited.
The big advantage of Bing Video Creator is that it’s completely free to use. Microsoft has also introduced two modes:
- Standard Mode: No cost, but with longer wait times.
- Fast Mode: Speeds up generation using Microsoft Rewards Points.
Currently, the tool is accessible through the web platform and partially through the Bing mobile app, though mobile functionality is still in progress.
What This Means for Creators
This tool opens the door for a wide range of users—from marketers and digital creators to educators and casual storytellers—to experiment with video generation without needing professional software or editing skills.
While Bing Video Creator is still evolving, it represents an important move toward making AI video tools widely available. As the technology improves, we can expect better resolution, longer clips, and broader creative flexibility.
