Taiwan Semiconductor Manufacturing Co. (TSMC) has established itself as the clear leader in 2nm chip production, attracting major clients such as NVIDIA and AMD. Meanwhile, Samsung Foundry has struggled to secure customers for its underutilized 2nm capacity.
To turn things around, Samsung is now leaning on aggressive pricing — a strategy it has used in the past.
Samsung’s 2nm Discounts
According to recent reports, Samsung has cut its 2nm wafer pricing to $20,000, a 33% discount compared to TSMC’s expected $30,000 per wafer.
Chipmaking at this scale is a capital-intensive business. Samsung has poured billions into building advanced fabs in South Korea and the United States, but many production lines remain underutilized due to a shortage of customer orders. Offering steep discounts could erode margins, but the alternative — idle capacity — is far worse.
By lowering costs for potential clients, Samsung hopes to attract more design wins, boost confidence in its 2nm process, and build a steady revenue stream.
There are already hints that Samsung’s strategy is paying off. The company recently secured a $16.5 billion deal with Tesla to manufacture its next-generation AI chips. Industry insiders also suggest that chips for Elon Musk’s xAI venture could be produced by Samsung, signaling broader opportunities in the AI hardware space.
If Samsung succeeds in luring more clients with its aggressive pricing, it could not only fill its fabs but also strengthen its long-term position against TSMC in the race for advanced nodes.
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