Jon Peddie Research (JPR) has released its latest quarterly breakdown of the GPU add-in-board market, covering Q3 2025. According to the report, shipments reached 12 million units—about a 2.8% bump from the previous quarter.
The more eye-catching detail, though, is that both AMD and Intel picked up a bit of ground, while Nvidia’s share slipped slightly.
Nvidia Still Dominant, but Down a Touch
JPR releases Q3’25 AIB report. https://t.co/nC72EmzQK3 pic.twitter.com/KzBWW9eHrM
— JonPeddieResearch (@jonpeddie) December 1, 2025
Nvidia continues to tower over the market with a commanding 92% share in Q3 2025. That’s down from 94% the previous quarter, but it’s still an overwhelming lead, with roughly nine out of ten graphics cards sold using Nvidia silicon. JPR notes that the drop amounts to a modest 1.2% decline.
While Q3 did see an increase in shipments, it wasn’t as strong as what’s normally expected for this time of year. Historically, this quarter averages an 11.4% jump, but 2025 only saw a 2.8% rise. JPR attributes this to a wave of early buying in Q2, as U.S. customers rushed to purchase hardware ahead of potential tariff changes. That early surge took some of the momentum out of the usual Q3 growth.
Intel Reaches a Small Milestone
Intel finally hit the 1% mark in desktop GPU market share—a small number, but still a notable step for a company trying to grow its presence in dedicated graphics.
AMD also had a good quarter, climbing to 7% thanks to strong interest in its RDNA 4-based Radeon RX 9000 cards, including models like the RX 9070 XT.
Another interesting data point is the AIB penetration rate for desktop PCs, which hit 162% in Q3 2025. Numbers above 100% are normal, as many desktops receive one or more GPU upgrades over their lifespan. However, a 162% increase suggests that upgrade activity is especially high right now.
JPR’s forecast for the coming years is less upbeat. Company president Dr Jon Peddie expressed concerns about the possibility of an inflation-driven recession tied to ongoing political and economic instability under the Trump administration.
That outlook frames the group’s prediction that the GPU add-in-board segment will see a slight decline overall between 2024 and 2029, with a projected compound annual growth rate of –0.7%.
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