Spotify is rolling out a new feature called Messages, designed to give users a dedicated space within the app to share songs, podcasts, and audiobooks directly with friends and family. The feature will be available this week to Free and Premium users aged 16 and older in select markets on mobile devices.
For years, recommendations have been central to the Spotify experience, with users sharing millions of tracks and podcasts each month through word of mouth and social platforms. With Messages, Spotify aims to streamline that process by keeping content sharing and conversations in one place.
“Whether it’s sending a new audiobook to a friend, sharing your favorite playlist with family, or bonding over a podcast, the right recommendation can spark meaningful connections,” Spotify said in its announcement.
How the Spotify Messaging Works
The new feature allows one-on-one conversations where users can exchange Spotify content, text messages, and emojis. Sharing is simple: tap the share icon in the Now Playing screen, select a contact, and send. Users can accept or decline message requests, and Spotify will suggest people to message based on past interactions, such as shared playlists, Jams, Blends, or family plan connections.
For creators, the feature opens new opportunities, making it easier for fans to spread the word about music, shows, or books they love.
To ensure safety, all conversations are encrypted during storage and transfer. Spotify has also implemented tools to report or block unwanted content and will use proactive detection systems to flag harmful or illegal material.
Spotify emphasized that Messages is meant to complement, not replace, sharing through other platforms like Instagram, WhatsApp, Snapchat, and TikTok. The company said it plans to expand and refine the feature for more users worldwide in the coming months.
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Spotify In-App Messaging Rolls Out, Starting in Latin America
Spotify’s in-app messaging feature is launching first for users over 16 in select Latin and South American markets. The update is rolling out on mobile for both free and premium subscribers, with plans to expand to the U.S., Canada, Brazil, the EU, the U.K., Australia, and New Zealand in the coming weeks.
The addition comes shortly after comments from Spotify’s Chief Product and Technology Officer, Gustav Söderström, who said mobile experiences on the platform would become “significantly more interactive.” Messaging builds on Spotify’s recent push into social functionality, following last year’s podcast comments and the new video-focused feed. Until now, Spotify’s social tools were largely limited to following users and viewing listening activity.
User Concerns and Privacy
While some listeners welcome richer ways to connect, others have raised concerns about the app’s growing complexity, citing cluttered navigation as Spotify continues to layer in new features. To address this, Spotify is including privacy controls that let users disable messaging entirely under Settings > Privacy and Social.
