Apple has taken its online store offline in preparation for today’s “Awe Dropping” event, where the company is expected to unveil its latest lineup of devices and software updates.
Among the anticipated announcements are the iPhone 17, iPhone 17 Air, and iPhone 17 Pro, alongside new wearables including the Apple Watch SE 3, Apple Watch Series 11, and Apple Watch Ultra 3. Apple is also expected to introduce the third-generation AirPods Pro.
On the software side, release dates should be revealed for the company’s next major updates, including iOS 26 and macOS Tahoe.
The event begins at 10:00 a.m. Pacific Time.