Microsoft continues to push updates for Windows 11 in its ongoing effort to enhance performance and fix lingering issues. The latest release, update KB5067112, follows this tradition by addressing several reported bugs. However, alongside these improvements comes a controversial addition that many users might find frustrating.
According to a report from WinFuture, this update introduces personalised offers and ads directly within the Windows 11 experience.
The KB5067112 update for Windows 11 introduces an unpleasant change: personalised offers
What’s New in the KB5067112 Update
The update targets Windows 11 version 23H2 and includes several important fixes. Among them are:
- A fix for an issue where the on-screen keyboard failed to respond after waking from sleep mode.
- Resolved communication problems affecting storage connections in Azure environments.
- Corrected a network issue that caused virtual switches to misconfigure.
While these improvements are welcome, the change drawing the most attention is Microsoft’s decision to start showing personalised promotions during system setup (OOBE) and later in the Settings app.
From Microsoft’s perspective, this move aligns with its broader strategy to promote its own ecosystem—offering users deals and recommendations for services such as Microsoft 365, Xbox Game Pass, and other subscriptions.
However, for users, the idea of seeing advertisements within the operating system feels intrusive. Many are concerned that Windows is becoming more of a platform for Microsoft’s marketing than a user-focused environment. Currently, it’s unclear whether these personalised offers can be disabled, which only adds to the frustration.
It’s worth noting that the KB5067112 patch is optional, meaning you can choose not to install it if you prefer to avoid these new ad features.
Microsoft may eventually reconsider this change depending on public reaction, but for now, it appears that these “personalised offers” are here to stay—at least until sufficient feedback convinces the company otherwise.
