A new generation of MacBook Pro models appears to be just around the corner, following a cryptic teaser from Greg “Joz” Joswiak, Apple’s Senior Vice President of Worldwide Marketing. On Tuesday, Joswiak posted a short message on X (formerly Twitter) that sent the tech community buzzing with anticipation.
The post, reading “Mmmmm. Something powerful is coming.”, was accompanied by a short video showing the side profile of a MacBook Pro—its signature glowing Apple logo visible in the shadows—before the words “Coming Soon” appear on screen.
Mmmmm… something powerful is coming. pic.twitter.com/hHDYwuisJC
— Greg Joswiak (@gregjoz) October 14, 2025
While Joswiak didn’t explicitly name the device, the message’s phrasing offers a major hint. The five consecutive M’s in “Mmmmm” seem to reference the long-awaited M5 chip, signalling that Apple’s M5-powered MacBook Pro lineup is about to make its debut.
What to Expect from the Upcoming MacBook Pro
According to industry speculation, Apple is preparing to launch an updated 14-inch MacBook Pro as the first model to feature the M5 processor. The device is expected to deliver a straightforward spec refresh rather than a major redesign, focusing primarily on internal performance improvements.
This could include:
- Upgraded M5 chip with enhanced CPU and GPU performance.
- Tweaks to storage and RAM configurations.
- Possibly improved battery efficiency and thermal performance.
Externally, the laptop will likely retain the sleek aluminium unibody design and mini-LED display of the current M4-based models, which were introduced earlier this year.
Apple’s October Silence—and What Comes Next
Historically, Apple has used October to introduce its Mac lineup updates, following September’s iPhone announcements. However, this year’s schedule has been unusually quiet, with no formal product event or press release yet. Joswiak’s post strongly suggests that Apple is preparing to change that soon, likely through a press release-style launch or a short online event.
If the M5 MacBook Pro is indeed on the way, it would continue Apple’s rapid annual upgrade cycle for its in-house silicon. The M4 series debuted in early 2025, and the company seems eager to maintain its momentum in performance leadership across the Mac lineup.
For now, Apple hasn’t provided an exact release date—but with the company’s marketing chief teasing that something “powerful” is imminent, Mac fans may not have to wait much longer.
