OpenAI is continuing its rapid expansion, this time moving into the world of personal finance. The artificial intelligence giant — now the most valuable private company in the world — has officially acquired ROI, a personal investment app powered by virtual assistants.
The move highlights OpenAI’s ambition to transform ChatGPT from a conversational tool into a proactive assistant capable of offering personalised financial insights and guidance.
As the AI landscape shifts toward specialised and autonomous models, many older chatbots are becoming obsolete. Startups like ROI, which have built scalable, domain-specific assistants compatible with platforms such as ChatGPT, are increasingly seen as strategic assets in the race for AI specialisation.
What ROI Brings to the Table
ROI consolidates a user’s entire financial portfolio — including stocks, crypto, real estate, and even NFTs — into a single dashboard. Its proprietary AI assistant provides tailored investment analysis and portfolio management tips based on real-time data and user behaviour.
While financial details of the acquisition haven’t been disclosed, ROI’s co-founder and CEO, Sujith Wajith, will reportedly join OpenAI’s team, continuing to lead innovation in financial AI. The deal underscores OpenAI’s ongoing strategy of acquiring niche startups and high-impact talent to strengthen ChatGPT’s ecosystem.
A Year of Bold Acquisitions
The ROI purchase caps off a busy year for OpenAI. In May 2025, the company acquired an AI hardware startup co-founded by former Apple designer Jony Ive in a $6.5 billion deal, marking its first major step into physical computing. Later, in September, OpenAI bought Statsig, a product testing and analytics company, for $1.1 billion to accelerate feature development and ensure large-scale stability across its products.
With ROI’s technology and expertise now under its wing, OpenAI is positioning ChatGPT as a comprehensive personal finance assistant capable of analysing portfolios, forecasting trends, and offering investment recommendations.
This acquisition signals that OpenAI’s next big frontier isn’t just smarter conversations — it’s smarter decisions.
