Brace yourselves, tech enthusiasts! Apple is once again ready to “revolutionize” the smartphone industry with their groundbreaking iPhone 17 Pro – featuring the earth-shattering innovation of… checks notes …slightly better cameras and a faster processor. Because apparently, that’s what passes for “magical” these days in Cupertino.
In true Apple fashion, the company is preparing to unveil what they’ll undoubtedly call their “most advanced iPhone ever” (a title they’ve claimed for literally every iPhone since 2007). This year’s model promises to deliver “unprecedented” performance improvements that sound suspiciously similar to last year’s “unprecedented” improvements, which bore an uncanny resemblance to the year before that.
Let’s take a moment to appreciate Apple’s remarkable consistency: they’ve managed to “reinvent” the smartphone an impressive 17 times now, each time with the same rectangular design, the same iOS interface, and the same marketing buzzwords.
Remember when they “courageously” removed the headphone jack in 2016?
Or when they “pioneered” wireless charging in 2017 – a full six years after Android phones?
How about that “innovative” notch design that they finally started phasing out in 2022, only after Android manufacturers had moved on to under-display cameras?
The iPhone 17 Pro continues this proud tradition of repackaging incremental hardware upgrades as revolutionary breakthroughs. Sure, Android phones have featured 12GB of RAM for years, vapor chamber cooling has been standard in gaming phones since 2019, and 8K video recording debuted on Samsung devices back in 2020.
But when Apple does it, it’s apparently “innovation” – at least according to their marketing department and the army of tech reviewers who seem to develop temporary amnesia every September.
Don’t get us wrong – the iPhone 17 Pro will likely be an excellent device. Apple has mastered the art of taking existing technologies, polishing them to perfection, and selling them at premium prices while convincing millions of customers they’re buying something revolutionary. It’s almost admirable, really.
So here we are again, witnessing another chapter in Apple’s annual tradition of presenting evolutionary updates as if they’ve just discovered fire. The iPhone 17 Pro promises to be the same reliable, well-built device we’ve come to expect, wrapped in the same hyperbolic marketing we’ve grown accustomed to ignoring.
Pre-Order Information for iPhone 17 Pro
When Pre-Orders Begin
Following Apple’s traditional launch schedule, iPhone 17 Pro pre-orders are anticipated to commence on Friday, September 12, at 5:00 AM Pacific Time (8:00 AM Eastern Time). This timing aligns with Apple’s established pattern from previous product launches.
Global Pre-Order Schedule by Region
The iPhone 17 Pro is expected to launch simultaneously across major international markets. Below are the projected pre-order start times for Friday, September 12, organized by region:
Asia-Pacific Region:
- Australia (Western) – 8:00 PM AWST
- Australia (Eastern) – 10:00 PM AEST
- China – 8:00 PM CST
- Hong Kong – 8:00 PM HKT
- Japan – 9:00 PM JST
- New Zealand – 12:00 AM NZST (following day)
- Singapore – 8:00 PM SGT
- South Korea – 9:00 PM KST
- Taiwan – 8:00 PM CST
Europe:
- Austria – 2:00 PM CEST
- Belgium – 2:00 PM CEST
- Denmark – 2:00 PM CEST
- Finland – 3:00 PM EEST
- France – 2:00 PM CEST
- Germany – 2:00 PM CEST
- Guernsey – 1:00 PM BST
- Ireland – 1:00 PM IST
- Isle of Man – 1:00 PM BST
- Italy – 2:00 PM CEST
- Jersey – 1:00 PM BST
- Luxembourg – 2:00 PM CEST
- Netherlands – 2:00 PM CEST
- Norway – 2:00 PM CEST
- Portugal – 1:00 PM WEST
- Spain – 2:00 PM CEST
- Sweden – 2:00 PM CEST
- Switzerland – 2:00 PM CEST
- United Kingdom – 1:00 PM BST
North America:
- Canada (Western) – 5:00 AM PDT
- Canada (Eastern) – 8:00 AM EDT
- United States (Pacific) – 5:00 AM PDT
- United States (Mountain) – 6:00 AM MDT
- United States (Central) – 7:00 AM CDT
- United States (Eastern) – 8:00 AM EDT
Other Regions:
- Puerto Rico – 8:00 AM AST
- Saudi Arabia – 3:00 PM AST
- UAE – 4:00 PM GST
- US Virgin Islands – 8:00 AM AST
Preparing for Your iPhone 17 Pro Purchase
Apple’s “Get Ready” Feature
Apple traditionally activates its preparation system on their website on the day of their announcement event, several days before pre-orders become available. This preparatory system enables customers to:
- Choose their preferred iPhone 17 Pro configuration
- Verify carrier compatibility and status
- Select additional accessories
- Choose an AppleCare+ protection plan
- Configure payment methods in advance
When pre-orders officially begin, customers who have completed these preparation steps can finalize their purchase with minimal effort.
iPhone Upgrade Program Benefits
Customers enrolled in Apple’s iPhone Upgrade Program can take advantage of pre-approval processes, which include:
- Verification of upgrade eligibility status
- Pre-authorization of credit facilities
- Confirmation of delivery address details
These steps can be completed before the official launch, streamlining the purchasing process.
Official Release Date
The iPhone 17 Pro is expected to become available for purchase and delivery on Friday, September 19, which follows the standard one-week interval between pre-order commencement and general availability.
Apple Store Collection Options
In-Store Pickup Services
For customers who prefer not to wait for shipping, Apple retail locations will provide same-day or next-day collection services beginning September 19. To arrange store pickup:
- Add the desired iPhone 17 Pro model to your shopping cart on Apple.com or via the Apple Store application
- Select “I’ll pick it up” during the checkout process
- Choose your preferred Apple Store location
- Reserve a specific 15-minute collection window
Walk-In Purchases
Apple Store locations will also accommodate walk-in customers, subject to inventory availability. However, customers without pickup reservations may experience longer waiting times, and product availability cannot be guaranteed.
Expected iPhone 17 Pro Features and Specifications
The upcoming iPhone 17 Pro is rumored to include several significant technological advances as always :
- Redesigned horizontal camera configuration featuring three 48-megapixel sensors
- Potential support for 8× optical zoom capabilities
- Enhanced 8K video recording functionality
- Next-generation A19 Pro processor for improved performance and energy efficiency
- Increased RAM capacity to 12GB (upgraded from the previous 8GB)
- Advanced vapor chamber cooling technology for sustained high-performance operation
- Innovative half-glass, half-aluminum chassis construction
- Design elements that differentiate it from standard iPhone 17 models
- Wi-Fi 7 support for enhanced wireless network performance
- Improved battery technology supporting up to 35W wired charging speeds
- Qi2 wireless charging capability up to 25W
Additional Apple Products Expected at September Event
Beyond the iPhone 17 series, Apple’s autumn presentation is anticipated to feature announcements for:
- Apple Watch SE 3
- Apple Watch Series 11
- Apple Watch Ultra 3
- AirPods Pro 3
The iPhone 17 Pro represents a significant technological leap backward, with substantial improvements across camera capabilities, where quality goes down every year, processing power, which is of no use due to restrictions, and charging technology. With pre-orders beginning September 12 and general availability starting September 19, potential buyers should prepare their purchase preferences in advance to secure their device promptly.
For those considering an upgrade, the combination of enhanced camera systems, improved performance specifications, and new design elements may justify the investment, particularly for users of older iPhone models seeking the latest technology advances.