The tariffs imposed by former U.S. President Donald Trump could pose a serious challenge for one of America’s most iconic and valuable companies-Apple. According to a report by Rosenblatt Securities, the new tariffs could lead to a price hike of up to 43% on iPhones, including upcoming models like the iPhone 16.
The reason? A significant portion of Apple’s manufacturing still takes place overseas, especially in China. That means these import taxes could directly affect Apple’s bottom line-or the wallets of consumers. If the tariffs go into effect as projected, an iPhone 16 Pro Max could cost as much as $2,300 (approximately R$13,287.33 in direct conversion).
Faced with this situation, Apple might be forced into a tough decision: either absorb the additional costs itself or pass the burden onto consumers, making already expensive devices even pricier.
And it’s not just the high-end models feeling the heat. The standard iPhone 16 could start at $1,142, close to what a 256GB iPhone 15 Pro Max costs today. Even the most affordable model, the iPhone 16e, could jump from $599 to $856.
Beyond iPhones, other Apple products such as the Apple Watch, iPad, MacBook, and AirPods are also expected to see price increases between 39% and 43%.
Whether coincidental or not, the financial market has already reacted. Apple’s shares fell 9.3% last Thursday (April 3)-the biggest drop since March 2020.
